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ICONIC ADIDAS: Famous brand’s three stripes and trefoil logo was a dream of absolutely all children and a sign of a true taste of absolutely all people of the XXI century. And it all started with sports shoes. Back in 1924, the Dassler family managed to surprise and their innovative ideas conquered the world, their ingenuity made consumers to fall in love with the brand and their inborn entrepreneurial spirit helped to lay the foundation for life's work. But in time, everything was in confusion in the German startuppers’ house, and the grandiose quarrel between the brothers led to the emergence of two world giants, one of which - ADIDAS - managed to win the hearts of millions. What's the secret?

ADIDAS - THE INGENIOUS IS ALWAYS SIMPLE: 12 black pentagonal panels and 20 hexagonal white ones – that’s the secret of the perfectly round ball! Too simple - you might say, too ingenious - ADIDAS might answer. And this is the concept of the whole brand: to be one step ahead of competitors (ADIDAS is the first company in the world to produce injection-moulded multi-stud soles of polyurethane, giving a one-year guarantee on the sole), only bold ideas (have you seen their sneakers made from recycled plastic ocean waste?), each product must certainly go down in history (the first shoes with moulded rubber studs went out just under this brand), excellent quality and always keep in mind - the impossible is possible!

JUVENTUS AND MILAN - WHAT IS COMMON? At first glance, the question is strange, except the fact that there is a clear link to football. But it turns out that the fans of these two clubs have at least one more unifying habit, of course besides the enthusiasm for sport – the love of quality! Yes, and how else do you explain their choice? The fact that today there could be no doubt about the phrase "German quality" – is out of the question. Every self-respecting football fan knows that one should not hesitate and purchase the items with emblems of the favorite club if they are made by ADIDAS. Firstly, it is an indicator of unity with the team, secondly, indicator of good taste, and thirdly, ADIDAS is just love, forever, without further ado. The brand is as always unobtrusive and simple at first glance, stylish and too good at second in each item, whether it's a windbreaker or a sweatshirt, a tracksuit or a tank top, a ball or a wristband. ADIDAS can boast a million audience of connoisseurs, and so many people cannot be wrong, right?

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